Secure All Gear Upgrades & Seasonal Sales for your Surf & Skate Shop for $650/mo.

Monetize Loyalty by Driving Gear Upgrades and Lessons from Repeat Customers.

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The Problem

Failing to offer a seasonal gear swap credit means customers needing "surfboard repair" or new skate decks treat your shop as transactional, missing the chance to capture continuous upgrades.

The Solution

Before the first patient arrives, add loyalty points for semi-annual cleans. House the proactive plan within a customer loyalty app to proactively win the crucial return appointment.

Our Recommended Fix

Monetize Loyalty by Driving Gear Upgrades and Lessons from Repeat Customers.

Keep loyal shoppers coming back to your Surf & Skate Shop with Buildify. Get started for $650 per month.

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What our research recommends:

Action Items

Item #1

Add Loyalty Points: Offer loyalty points for semi-annual cleans and a seasonal gear swap credit.

Item #2

Win Return Appointment: House the proactive plan within a customer loyalty app to proactively win the crucial return appointment.

Item #3

Stop Transactional Use: Stop customers needing "surfboard repair" from treating your shop as purely transactional, capturing continuous upgrades.

Our Work in Action:

Customers treated our shop as transactional, missing continuous upgrades. By adding loyalty points for semi-annual cleans (seasonal gear swap credit) and housing the proactive plan within a customer loyalty app, we proactively win the crucial return appointment. We've captured their continuous upgrade spend.

Jake Miller

Coastal Board Co.

made with 🫰 in california